MELBOURNE, June 18, 2012 – Leading high performance athletic apparel company, 2XU has launched an online competition, #iTRAIN2, to coincide with the world’s greatest annual cycling celebration, the Tour de France. Live from June 18 to July 22, 2XU’s #iTRAIN2 online contest offers cycling enthusiasts and everyday athletes alike, an opportunity to WIN a trip for two as VIP guests, to the 2013 BMC Training Camp.
A compression partner of 2XU and the official team of 2011 Tour de France winner Cadel Evans, the epic BMC Training Camp grand prize includes return flights and transfers to Santa Rosa, California, USA, three nights luxury accommodations, two 2XU Elite Compression Packs and an itinerary of VIP experience offerings.
Hosted on facebook.com/2XUNorthAmerica and 2XU.COM/itrain2, #iTRAIN2 is open to consumers across the United States and Australia, and asks entrants to respond to the question ‘Why do you train?’ in 140 characters or less.
For professional athletes like BMC Racing Team cyclists, training is strictly to win. However, for everyday riders, it’s not that simple. #iTRAIN2 encourages fitness fans to ask themselves why they get up at 5am to exercise before work, why they push themselves on those last hills, or why they decide to head outdoors even if it’s raining?
To further motivate entrants and encourage the creative process, 2XU has produced an official #iTRAIN2 video offering glimpses into the psyche of elite Pro Tour cyclists as well as “weekend warriors.” Now live on 2XU.COM/itrain2movie, the official #iTRAIN2 clip welcomes comments and conversations by viewers at any time.
The #iTRAIN2 video can be shared via http://youtu.be/fRAb64oPamE or freely embedded onto external websites via <iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/fRAb64oPamE”frameborder=”0″allowfullscreen></iframe>
In addition to the BMC Training Camp VIP Experience, loads of other great prizes are up for grabs including a BMC roadracer SL01 bicycle, signed kit, limited edition BMC Racing Team photography and plenty of 2XU Compression gear.
Beyond their short response, contestants can receive additional points in two ways:
a) Like 2XU on Facebook (“Like Bonus Points”)
b) Share the Contest via a message within the Facebook platform (“Message Share Bonus Points”).
Like Bonus Points will result in ten (10) points, Wall Post Bonus Points will result in one (1) point for every friend that enters the Contest with a maximum of ten (10) points, while Like Bonus Points can only be accumulated one (1) time.
Entries will be judged from July 23-25 and winners will be announced no later than midnight Friday July 27, 2012.
For full #iTRAIN2 details, including official Terms and Conditions, visit 2XU.COM/iTRAIN2.
2XU (“Two Times You”) was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including Triathlon, Cycling, Swimming, Netball, AFL, Soccer, NRL, NFL, NBA and Running. 2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.